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Available for both iOS and Android, the refreshed app allows for a more seamless, integrated 7Rewards experience both in-store and via 7NOW Delivery
IRVING, Texas (August 10, 2023) – Following a successful launch in 2017, 7-Eleven, Inc.’s award-winning 7Rewards® loyalty program via the 7-Eleven® mobile app has steadily evolved to meet customers’ shopping needs. The latest version of the app boasts a series of upgrades that further integrate its best-in-class features and enhance the overall customer experience both in-store at 7-Eleven and via 7NOW® Delivery.
“The heart of our digital connection with the customer is through the 7-Eleven app – it’s a key driver that allows us to give our customers the convenience they want anytime, anywhere,” said Yaqub Baiani, Vice President of Product Management at 7-Eleven. “We’re focused on making our customers’ shopping experiences easier, quicker, and more personalized – both in and out of our stores.”
As the world’s largest convenience retailer, 7-Eleven understands the importance of consistently meeting customer needs with the highest levels of convenience, engagement and satisfaction – which includes a best-in-class digital experience. Updated features in the refreshed app include:
“It was paramount that we focused our efforts towards simplifying the core technical components of the customer experience in the app – including purchasing, payment and rewards,” said Ranga Mohan, Vice President of Engineering at 7-Eleven. “By improving these elements we’ve allowed the customer to have even more of a frictionless checkout experience regardless of where they’re shopping with us – in-store or at home via 7NOW Delivery.”
The 7-Eleven app can be downloaded from the App Store or Google Play, or by visiting 7Rewards.com.
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About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 80 million members, place an order in the 7NOW® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-Eleven.com.