Thursday, July 17, 2025Speedway Stores’ New ‘Fill Up’ Campaign Reminds Customers that Refueling Isn’t Just for Cars

New multi-channel campaign spotlights Speedway as the ultimate roadside reset for on-the-go consumers

IRVING, Texas (July 17, 2025) – 7-Eleven, Inc. is rolling out a new advertising campaign in support of Speedway® stores. The Speedway ‘Fill Up’ campaign reminds customers that great pit stops don’t just end at the pump – with endless ways to recharge, refresh and be ready to hit the road from right inside the store.

At the core of the campaign is a simple truth: just as cars need fuel to run, drivers need the right boost to power through their day. From refreshing  Big Gulp® drinks to classic Big Bite® hot dogs, Speedway offers everything customers need to stay energized and ready for what’s next.

The Speedway ‘Fill Up’ campaign is currently running in select markets in :30 and :15 second television spots, :30, and :15 second radio spots, out of home marketing, paid social, search and display and streaming audio and video. The spots are also available to view on Speedway’s YouTube channel.

“We know our customers are always on the move, and sometimes they just need a moment to reset,” said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc. “With ‘Fill Up’, we’re reminding our customers that Speedway is more than a stop to fill your tank – it’s a convenient pause where customers can recharge and gear up for whatever is ahead.”

In celebration of the campaign launch, Speedy Rewards®  members can cool down with a refreshing Big Gulp drink for just $1 at participating Speedway locations nationwide, available for a limited time.*

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*Valid thru 8/26/25. Price may vary, based on location. Participating stores. While supplies last. See app for full terms. ©2025 7-Eleven, Inc. All rights reserved. 

About 7-Eleven, Inc. 

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®,  Stripes®,  Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven offers customers fresh, high-quality and convenient food options like sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven also offers customers industry-leading packaged products at an outstanding value with its 7-Select™ private brand. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards®  loyalty programs with more than 100 million members, place an order in the 7NOW® delivery app with real-time tracking and delivery typically in about 30 minutes, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.