7‑Eleven, Inc. is the premier name in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7‑Eleven® stores, 7‑Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7‑Eleven offers customers industry-leading private brand products under the 7-Select™ brand including healthy options, decadent treats and everyday favorites at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® loyalty program with more than 50 million members, place an order in the 7NOW® delivery app in over 2,000 cities, or rely on 7‑Eleven for bill payment service, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com.
Tuesday, October 6, 2020Rise and Shine, Slurpee® Fans
Glaceau vitaminwater Makes Encore Appearance at 7‑Eleven® stores with Two Limited-Time Slurpee Zero flavors
IRVING, Texas (Oct. 6, 2020) – 7‑Eleven, Inc. has zeroed in on two limited-time new flavors that promise to be big players with those thirsty for sugar-free Slurpee® drink options. While named Rise and Shine, the two Glaceau vitaminwater zero sugar flavors can be enjoyed morning, noon and night. The Rise flavor is a citrusy orange, and Shine is a refreshing strawberry lemonade. Both are available exclusively at participating 7‑Eleven® stores.
Both exclusive new Slurpee flavors include vitamins B3, B6 and B12, and contain no sugar. A 20-ounce serving has just 50 calories.
The first sugar-free Glaceau vitaminwater Slurpee flavors – Fire and Chill – were immediate success stories when introduced in 2019, winning with customers for taste and awards for innovation. Chill, an on-trend blueberry lavender flavor, was the best-selling sugar-free Slurpee drink in more than two years. Fire and Chill also were cited by Convenience Store News as one of the reasons for selecting 7‑Eleven for its Cold Beverage Innovator of the Year award in 2019.
While beverage flavor trends may come and go, citrus is a forever favorite. For consumers who prefer better-for-you options, citrus remains the top flavor preference, especially for non-alcoholic beverages, according to a recent study referenced in Beverage Industry magazine.
"Vitaminwater was an instant hit on the Slurpee machine last year, so much so that we immediately began talking with Glaceau about what we could give our customers next," said Jawad Bisbis, vice president of proprietary beverages. "I think vitaminwater Slurpee Zero drinks are gaining a real following, and the new flavors will prove even more popular."
Flavored Glacéau vitaminwater is sold chilled in bottles at participating 7‑Eleven stores, where it's a top-seller among flavored waters.
