7‑Eleven, Inc. is the premier name in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7‑Eleven® stores, 7‑Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7‑Eleven offers customers industry-leading private brand products under the 7-Select™ brand including healthy options, decadent treats and everyday favorites at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® loyalty program with more than 50 million members, place an order in the 7NOW® delivery app in over 2,000 cities, or rely on 7‑Eleven for bill payment service, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com.
Tuesday, May 18, 2021Laredo Taco Company® Debuts in Colorado
IRVING, Texas (May 18, 2021) -- Delicious tacos are heading north of the Texas border! Laredo Taco Company®, the Mexican taqueria found exclusively in 7‑Eleven® convenience stores, is bringing its famous tacos to Colorado. The first Laredo Taco Company restaurant will open in Platteville, with more than 10 more planned for Colorado this year. The inaugural store will be located at 402 Vasquez Blvd.
Laredo Taco Company, the convenience retailer's quick-serve Mexican food restaurant, is famous for its tacos served on warm flour tortillas made from scratch in on-site kitchens each day. Tacos and meals include specialties not always seen in Mexican fast-food chains, such as chorizo, carne asada, carnitas, breakfast tacos made with hand-cracked eggs, and the newest item on the menu, protein-packed bowls. Each restaurant also has a salsa bar where customers can spice up their meal, including a wide selection of on-site, daily prepared salsas and pico de gallo.
"We have started opening Laredo Taco Company locations in areas outside of our home in South Texas where we know there are serious taco fans. And Colorado was one of our top contenders for expansion," said 7 Eleven Senior Vice President of Corporate Operations and Restaurant Platforms Brad Williams. "As soon as the word gets out about handmade tortillas and fresh-made salsas, our restaurants start drawing crowds with lines out the door. I can tell you though, one bite and you'll know it is definitely worth the wait."
Every item on the Laredo Taco Company menu is available in stores or via contactless delivery through DoorDash.
Colorado taco-lovers can follow Laredo Taco Company on social media via Facebook, Instagram and Twitter. There, they'll get the inside scoop about Taco Tuesday specials, new products and other promotions.
Laredo Taco Company was the convenience retailer's first restaurant concept. Most recently, Laredo Taco Company opened its first drive-thru in Dallas. In addition to Laredo Taco Company, 7‑Eleven, Inc. also operates Raise the Roost Chicken & Biscuits, billed as "Chicken Worth Crossing the Road For," Raise the Roost offers a simple menu of fried chicken tenders hand-breaded with a proprietary blend of southern spices, freshly baked flaky biscuits, bone-in and boneless wings tossed with "made in coop" sauces, signature chicken sandwiches, and breakfast sandwiches. In 2021, the convenience giant plans to open nearly 150 restaurants nationwide.
Laredo Taco Company restaurants, along with Stripes® convenience stores in Texas, were part of the company's 1,000-store acquisition from Sunoco in 2018. In addition to Texas and Colorado, Laredo Taco Restaurants can be found in Florida, Oklahoma, San Diego and Washington, D.C.
