Thursday, March 27, 20257-Eleven, Inc. Teases a Sweet Surprise with New Mystery Donut Ahead of April Fools’ Day

A little mystery is stirring in stores — who is brave enough to take a bite?

IRVING, TX (March 27, 2025) – 7-Eleven, Inc., the world’s largest convenience retailer is taking fun and flavor to a whole new level with the return of the limited-edition April Fools’ Month Mystery Donut. Available at participating 7-Eleven®, Speedway® and Stripes® locations throughout the month of April, customers are invited to take a wild guess at the donut’s surprise flavor.*

Whether customers are craving a classic flavor or feeling adventurous, the Mystery Donut promises to spark curiosity and excitement. Built as a Bismark-style donut, what’s inside remains a closely guarded secret. One bite could reveal a sweet treat or an unexpected flavor twist. Either way, the experience is guaranteed to be unforgettable.

“Every April, we like to add a little mischief to our bakery offerings with the Mystery Donut as an unexpected twist that’s all about surprising our customers in the spirit of April Fool’s Day,” said Brandon Brown, Senior Vice President, Fresh Foods at 7-Eleven, Inc. “It may seem like a prank, but it’s no joke! This mystery donut is hitting stores, offering a fun and unexpected treat to shake up your day!”

Plus, there’s still time to stock up on snacks for less. Customers can grab $1 deals on select snacks, drinks and treats during Dollar Days until March 31. From better-for-you bites to fan favorites and 7-Select™ exclusives, there’s something for every snack lover.**

Don’t be a fool and miss out on the opportunity to win $5,000! This is no joke –   7-Eleven is giving customers the chance to win $5,000 daily through the 7-Eleven and Speedway apps. Now through year-end, loyalty members can shop, scan their rewards app and play the in-app game for a shot at $5,000. Earn extra gameplays on fan-favorites like Slurpee® and Big Gulp® drinks, Big Bite® hot dogs and even at the fuel pump.***

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*Valid on 4/1/25 – 4/29/25. ©2025 7-Eleven, Inc. All rights reserved.

**Valid from March 10 to March 31. ©2025 7-Eleven, Inc. All rights reserved.

• Week 3 (March 24 – March 31): Discount applicable only on Body Armor Water (1L), Body Armor Flash IV (20oz), Rice Krispies Treats (1.3oz), Private Brand Sunflower Seeds (2oz) & Peanuts (2.5oz), Combos (3oz), Keebler Crackers (2ct, 1.8oz), Kinder Bueno, Kinder Chocolate & Butterfinger (Standard Size), Nerds Rope (Standard Size).

***NO PURCHASE NECESSARY TO PLAY OR WIN. Begins 3/5/25 at 12:00:01am ET & ends 1/6/26 at 11:59:59 pm ET. Open to registered 7-Eleven App and Speedway App users who are legal US residents physically residing in 50 US/DC, 16+ years old (minors must get parental consent to participate). Odds of winning depend on total number of eligible gameplays received and the date/time of play. Sponsor: 7-Eleven, Inc. For full details on how to play without a purchase, the free 7-Eleven/Speedway Apps & full Official Rules, go to https://bit.ly/5K-ThruP6

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven^® stores, 7-Eleven, Inc. operates and franchises Speedway^®, Stripes^®, Laredo Taco Company^® and Raise the Roost^®Chicken and Biscuits locations. Known for its iconic brands such as Slurpee^®, Big Bite^® and Big Gulp^®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards^® and Speedy Rewards^® loyalty programs with more than 80 million members, place an order in the 7NOW^® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.