Tuesday, March 25, 20257-Eleven, Inc. Honors Its Heritage with the Launch of New Southland Reserve™ Cold Brew Tea Lineup

7-Eleven debuts four refreshing cold brew tea flavors in collaboration with AriZona Beverages

IRVING, TX – March 25, 2025 – 7-Eleven, Inc., the world’s largest convenience retailer, unveils Southland Reserve™, an exclusive new private label drink designed to honor the brand’s rich heritage in the form of a delicious beverage. 7-Eleven has teamed up with AriZona Beverages to introduce a new line of cold brew teas, crafted to deliver bold flavors with a smooth, refreshing taste.  Since 1927, 7-Eleven has been at the forefront of innovation – bringing customers what they want, when and where they want it, from the first self-serve soda fountain to coffee in to-go cups.  

Today, 7-Eleven is continuing this legacy of innovation with the introduction of Southland Reserve and its four refreshing cold brew tea flavors: Sweet Tea, Unsweet Tea, Peach Tea and Lemon Tea. Available at 7-Eleven®, Speedway® and Stripes® stores nationwide, this new beverage line pays tribute to the company’s origin story as the world’s first convenience store, founded in 1927 as Southland Ice Company, under Southland Corporation, before the 7-Eleven name was coined in 1946. The Southland Reserve Cold Brew tea packaging design even pays tribute to 7-Eleven’s rich history, featuring imagery inspired by a 1950s-era photo of the convenience store giving a visual reminder of the brand’s deep-rooted legacy in convenience retail.

The beverage lineup features a diverse range of flavor profiles sure to satisfy every customer, no matter their preference. Whether they like the classic sweetness of Sweet Tea, the refreshing taste of Unsweet Tea, the fruity twist of Peach Tea or the tangy zest of Lemon Tea – there is something for everyone.

“This launch of Southland Reserve Cold Brew tea celebrates the legacy of 7-Eleven and the loyal customers who have made us who we are today,” said Nikki Boyers, Vice President, Private Brands at 7-Eleven. “With this lineup, we’re bringing together the best of the past and the present, delivering a drink that is both nostalgic and refreshingly new.”

Southland Reserve Cold Brew teas are available in 16 oz. bottles and crafted using gravity-based filtration and cold steeping process. The black and green tea leaves are sourced from Argentina, Indonesia and Kenya and steeped for an extended period to ensure an aromatic flavor without bitterness – resulting in a refreshing and craveable cold brew tea.

“At AriZona, we’ve always been passionate about bringing high-quality, great-tasting beverages to our customers,” said Don Vultaggio, Chairman and Founder at AriZona Beverages. “Working with 7-Eleven to create Southland Reserve Cold Brew tea was a natural fit. By combining our expertise in cold brewing with 7-Eleven’s deep-rooted legacy, we’ve crafted a refreshing and flavorful tea that we know customers will love.”

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About 7-Eleven, Inc.

 7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven^® stores, 7-Eleven, Inc. operates and franchises Speedway^®, Stripes^®, Laredo Taco Company^® and Raise the Roost^®Chicken and Biscuits locations. Known for its iconic brands such as Slurpee^®, Big Bite^® and Big Gulp^®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards^® and Speedy Rewards^® loyalty programs with more than 80 million members, place an order in the 7NOW^® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com. 

About AriZona Beverage Company
AriZona Beverages, founded in Brooklyn, N.Y. in 1992, is proud to be a family owned and operated American company. AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one ready-to drink Iced Tea in America – holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base. To learn more about the AriZona please visit drinkarizona.com.