Monday, May 5, 20257-Eleven® Gold Pass™ Launches with New, Next-Level Perks In-Store and at the Pump

7-Eleven® Gold Pass™ Launches with New, Next-Level Perks In-Store and at the Pump

Satisfy cravings with the all-in-one subscription for snacks, sips, delivery and discounts

IRVING, TX (May 6, 2025) – Big news, Slurpee® drink fans and coffee lovers! 7-Eleven, Inc. is leveling up its popular subscription program with a fresh, upgraded twist. The new and improved 7-Eleven® Gold Pass™ program builds on the success of the original delivery-focused program, enhanced with exciting in-store and fuel benefits at  7-Eleven® to give members even more ways to sip and save.

The 7-Eleven Gold Pass experience covers it all: snacks, sips and fuel. Members can sign up and manage their perks through the7-Eleven®  and 7NOW apps. The program is an unbeatable deal at $9.95 a month or $95 a year, and students can enjoy at just $5.95/month or $55/year. Not sure yet? Try it out with a 30-day free trial and explore the program.*

7-Eleven Gold Pass members already enjoy a packed lineup of benefits, including free delivery on eligible orders, and 10% cash back on both delivery and pickup. Now, members can also explore all new perks, including:

• Seven Free Drinks Every Month: Enjoy any size coffee, Big Gulp® or Slurpee drink on the house, up to seven times a month, just for being a subscriber.
• Extra 5 Cents Off Per Gallon: Save five cents on every gallon at participating 7-Eleven branded fuel stations, and yes, it stacks with other fuel discounts.
• Exclusive In-Store Deals: Unlock special offers and limited-time discounts available only to 7-Eleven Gold Pass members when shopping in-store.

“We’re always looking for ways to bring more fun, value and ease to our customers’ daily routines,” Yaqub Baiani, Vice President of Digital Product Management and Experience at 7-Eleven, Inc. “The new 7-Eleven Gold Pass lets you save on everything from your morning coffee to your fuel fill-up. And now you can enjoy those perks whether you're shopping in-store, online or on the go!”

Whether filling up a tank, picking up a favorite drink or getting snacks delivered, the 7-Eleven Gold Pass program makes every purchase more rewarding.

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* 30 Day Free Legal: Subscription required. Unless canceled before end of 30 day trial period, subscription will automatically renew at $9.95 per month. Limit 1 free drink per day, up to 7 free drinks per month. Fuel discount applies only at participating locations. Taxes and fees may apply. See full terms in 7-Eleven app for full details. If not using Try Free for 30 Days: Subscription required. Limit 1 free drink per day, up to 7 free drinks per month. Fuel discount applies only at participating locations. Taxes and fees may apply. See full terms in 7-Eleven app for full details. ©2025 7-Eleven, Inc. All rights reserved.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven^® stores, 7-Eleven, Inc. operates and franchises Speedway^®, Stripes^®, Laredo Taco Company^® and Raise the Roost^®Chicken and Biscuits locations. Known for its iconic brands such as Slurpee^®, Big Bite^® and Big Gulp^®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards^® and Speedy Rewards^® loyalty programs with more than 80 million members, place an order in the 7NOW^® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.