Monday, April 1, 20247-Eleven, Inc. Kicks Off Slurpee Season with Bring Your Own Cup Day on April 13

7-Eleven, Speedway and Stripes customers can “BYOC” to fill their most creative container with a Slurpee drink in limited time flavors like Chili Mango or Fanta Dragonfruit Zero

IRVING, Texas (Apr. 2, 2024) – It’s officially Slurpee drink season and 7-Eleven, Inc. is inviting customers to celebrate in style with the return of the retailer’s annual Bring Your Own Cup Day on Saturday, April 13. For one day only, 7-Eleven®, Speedway® and Stripes® customers can grab a vessel of their choosing and fill it with the iconic frozen and fizzy beverage for only $1.99.*

Slurpee drink fans are encouraged to bring their motorcycle helmets, fish bowls or milk cartons to their local store to fill with the season’s limited time only flavors like Chili Mango and Fanta Dragonfruit Zero or classic fan favorite flavors including Coca-Cola, Cherry, Blue Raspberry and Pina Colada.

“BYOC Day is a time-honored tradition at 7-Eleven that we look forward to each year,” said Dennis Phelps, Senior Vice President, Merchandising (Vault and Proprietary Beverages) at 7-Eleven. “We love seeing our customers – of all ages – bring their imagination and creativity to life while enjoying our beloved Slurpee drink.”

In order to properly enjoy BYOC Day, please ensure the cup is clean, watertight, leak-proof and fits upright within the 10-inch hole in the in-store display, indicating it can fit under the Slurpee drink dispenser.

Those who prefer the classic cups can still get their slurp on! 7Rewards® and Speedy Rewards® loyalty members can snag a large Slurpee drink for just $1. Customers can tap in now by downloading the app from the App Store or Google Play.

Follow @7eleven @speedwaystores and @slurpee on Instagram and TikTok for more updates, and be sure and tag us in your best #BYOCupDay selfies!


*Offer valid only on 4/13/24. Limit 1 cup per person. Container must fit within 10-inch cutout. Available while supplies last at participating stores.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®Stripes®Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 80 million members, place an order in the 7NOW® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at

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