Tuesday, Aug 15, 2017
Summer may be coming to an end, but the Slurpee® fun continues
IRVING (August 15, 2017) – Dust off your sand buckets, punchbowls, beach cups or other unique containers. The highly anticipated Bring Your Own Cup (BYOC) Day is back at participating 7‑Eleven® stores Aug. 18 and 19, from 11 a.m. – 7 p.m. each day.
On BYOC, Slurpee® fans can fill a cup, or container that can serve as a cup, with their favorite Slurpee drink or try 7‑Eleven’s newest Cotton Candy Slurpee flavor.
Regardless of cup size, the cost is $1.50, which is the price of an average medium Slurpee drink. All cups must be leak-proof, safe, sanitary and fit upright within the 10-inch diameter BYOC display cutout in stores. Please leave trash cans, kitchen sinks and inflatable swimming pools at home, as they are not eligible.
To up 7‑Eleven’s cup game, available through the end of August, customers can also purchase an exclusive shiny, selfie-inducing Chrome Dome Slurpee cup and lid. The metallic dome top is perfect for taking funhouse-style reflective photos to share on Snapchat, Facebook, Instagram and Twitter.
"Each year, Bring Your Own Cup Day gives our customers the freedom to show their creativity in our stores and on social media,” said Laura Gordon, 7‑Eleven vice president of marketing and brand innovation. “This year, we decided to give our customers the chance to double their creative expression by extending the fun to 2 days, August 18 and 19.”
7‑Eleven encourages fans to share fun cup choices and Slurpee drink experiences with photos on Twitter, Facebook and Instagram using the hashtag #BYOCupDay. For more information, visit https://www.7‑Eleven.com/Slurpee.
In addition to the United States, 7‑Eleven stores in Australia, Canada, the Philippines and Malaysia have also held BYOC days. Bring Your Own Cup Day is not available in Cook County, Illinois.
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.