Wednesday, Mar 4, 2020
7-Eleven Adds Super-Premium Water from Iceland to Private Brand Lineup
IRVING, TEXAS (Mar. 4, 2020) – 7‑Eleven, Inc. continues to raise the quality benchmark on its private brand portfolio with the addition of a new super-premium water imported from Iceland. Created exclusively for 7‑Eleven, Skýra™ Icelandic spring water is naturally alkaline with electrolytes, a high pH (8.8) and naturally low mineral content.
Skýra water is sourced from an Icelandic spring in a government-protected nature preserve. Filtered through inert layers of lava, the water trickles deep into the ground over decades picking up soluble minerals before emerging as a naturally alkaline water. This pristine Icelandic water contains no nitrates, nickel, cadmium, uranium, phthalates or chlorine.
“Every time we develop a 7‑Eleven private brand product, our goal is to exceed customers’ expectations in both quality and value,” said Jack Stout, 7‑Eleven Senior Vice President of Merchandising and Logistics. “With Skýra, 7‑Eleven is offering a premium, naturally pH-balanced water at a better value than national brands.”
The super-premium water’s pure and refreshing taste is a result of its origin in Iceland which is ranked as one of the cleanest countries in the world. Even its name, pronounced “skee-reh,” is an Icelandic word meaning “clear” or “to clarify.”
The new Skýra Icelandic spring water is exclusively available in two sizes at participating 7‑Eleven® stores – 20 ounces for $1.99 and 1 liter for $2.69. For a limited time, two 1-liter bottles will be available for a promotional price of $4.
7‑Eleven produces approximately 1,500 private brand items and expects sales of these proprietary packaged beverages, foods and non-food items to top $1 billion this year.
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 70,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7‑Eleven offers customers industry-leading private brand products under the 7-Select™ brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® loyalty program, place an order in the 7NOW® delivery app in 28 participating markets, or rely on 7‑Eleven for bill payment services, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards customer loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.