Wednesday, Feb 26, 2020
IRVING, TEXAS (Feb. 26, 2020) – 7‑Eleven, Inc. has scaled its Evolution Store concept following the successful opening of its beta store in Dallas last March. These Evolution Stores serve as real-time experiential testing grounds where customers can try the retailer’s latest innovations in new store formats. Both stores include a Laredo Taco Company® restaurant.
“7‑Eleven’s mission is to give convenience customers what they want, when and where they want it,” said 7‑Eleven President and Chief Executive Officer Joe DePinto. “Our evolution stores bring outstanding innovation to life through new food and beverage platforms as well as through digital experiences.”
The first Evolution Store exceeded the retailer’s expectations with enthusiastic reviews, crowds of customers and sales that continue to climb. Concepts that resonate with consumers are refined before being incorporated into the next generation of current and new store standards.
“These new stores are invaluable learning labs, where new concepts are tailored to meet the needs of the communities they will serve from sunny southern California to the fast-paced world of the East Coast,” said 7‑Eleven Executive Vice President and Chief Operating Officer Chris Tanco. “We will continue to evolve based on customer feedback and we look forward to creating the next generation of convenience together.”
In addition to Laredo Taco Company, our authentic Mexican food restaurant, the 7‑Eleven® Evolution Stores will offer an assortment of exclusive products, services and features customized to the neighborhoods and customers they serve.
7‑Eleven acquired the Laredo Taco Company restaurants along with Stripes® convenience stores in South Texas as part of the 1,000-store acquisition from Sunoco in 2018.
The Washington D.C. store is now open at 504 K St., and the San Diego store at 3504 El Cajon Blvd. will open in the coming months. 7‑Eleven plans to continue to expand Evolution Stores across the country in 2020.
*Washington D.C. store will not include The Cellar.
Link to b-roll: https://vimeo.com/393727569/c8c237b129
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 70,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7‑Eleven offers customers industry-leading private brand products under the 7-Select™ brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® loyalty program, place an order in the 7NOW® delivery app in 28 participating markets, or rely on 7‑Eleven for bill payment services, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards customer loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.