Tuesday, Jan 15, 2019
7-Eleven Creates New Hot Chocolate Modeled After One of America’s Favorite Cookies
DALLAS, TEXAS (Jan. 15, 2019) – The aroma of cookies baking lands at the top of “favorite smells” lists as evoking happiness, contentment and nostalgia. CHIPS AHOY! Hot Chocolate, available exclusively at 7‑Eleven® stores, captures that in its newest hot beverage. The recipe for the rich hot chocolate was created to taste like home-baked cookies fresh out of the oven.
For a limited time, a small cup of CHIPS AHOY! Hot Chocolate, or any other hot beverage, is only $1 at participating stores.
Americans love cookies, consuming more than 7 billion – approximately 1,000 per person – each year. And they especially love chocolate chip cookies. More than half list it as their favorite.
“Almost everyone loves hot chocolate and hot chocolate chip cookies, and we wanted to bring the two together into one rich, delicious drink,” said Jacob Barnes, 7‑Eleven director of proprietary beverages. “Our flavored hot chocolates are especially popular in the winter months with customers of all ages.”
7‑Eleven stores are one of the country’s favorite places to purchase hot chocolate, and the retailer’s exclusive on-trend flavors are one of the reasons why. This is the third time 7‑Eleven has carried an exclusive hot chocolate flavored with a favorite Nabisco cookie.
Nabisco’s CHIPS AHOY! brand cookies are the second most popular packaged cookies in the U.S., behind Oreo cookies.
In 2015, 7‑Eleven stores introduced the first-ever Original Oreo hot chocolate and had an exclusive on the product for six months. It was the best-ordered limited-time offer of the year. After customers requested a mint-flavored drink, the retailer created a mint Oreo hot chocolate in 2017.
The 7‑Eleven hot beverage bars offer lots of choices – flavored and exotic coffees, hot tea and hot chocolate. For no extra charge, customers can conveniently create their perfect cup with sweeteners, plain and flavored creamers, flavored syrups and toppings to suit their taste. Hot chocolate and cappuccino drinks are popular with 7‑Eleven customers, making up about a third of hot beverage sales.
7‑Eleven continues to seek out responsibly sourced coffees – 100 percent of its Colombian beans are sourced from coffee-growers whose farms meet strict standards designed to protect the environment, conserve wildlife and protect local communities. Its Exclusive Blend coffee contains 30 percent of coffee beans that meet the same standard. All coffee varieties, flavors and blends are exclusive, with roasting levels and specifications developed exclusively for the retailer.
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 67,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.