7‑Eleven, Inc., (“7‑Eleven” or “we”) the operator of the 7‑Eleven.com and Slurpee.com web sites (the “Site” or “Sites”) and certain mobile application(s) (“Apps”) is committed to preserving the privacy of those who visit the Sites or who use the Apps. This document will outline how we gather and utilize various sources of information obtained during your visit to the Sites and use the Apps. This Privacy Statement applies solely to information collected at the Sites and via the Apps. This Privacy Statement does not apply to any other data gathered or used by 7‑Eleven including through web sites not listed above.

Personal and Non-Personal Information:

When using the Sites and Apps, in order to utilize some of the services, you may be asked to provide, or you may choose to submit, certain personally identifiable information about yourself ("Personal Information"). Personal Information can include your name, birth date, gender, email address, physical address and telephone number or other information you may provide. We may also leverage social network information (e.g. photos) when we have permission to do so. For example, we may collect information when you connect with 7‑Eleven via a social media service, such as Slurpee's or 7‑Eleven’s Facebook pages.

Personal Information does not include transactional data related to purchases at 7‑Eleven Stores, unless we combine such transaction data with your Personal Information, which we may do. In addition, we may also collect non-personally identifiable information, such as IP host address, pages viewed, browser type, duration and frequency of visits, and other data, and may aggregate any information collected in a manner which does not identify any individual ("Aggregate Information"). Information obtained in connection with the Sites and/or Apps may be intermingled with and used by us in conjunction with information obtained through sources other than the Sites and/or Apps, including both offline and online sources. By using the Sites or the Apps you consent to the collection and use of this type of information.

Information Collection: We and our service providers may collect Personal Information in a variety of ways, including:

Through the Services: We may collect Personal Information through the Sites and Apps, e.g., when you register, sign up for a newsletter, or participate in a promotion.

Mobile Applications:
In addition to the information above, the following applies to our mobile applications

  • Our Apps collect certain information as part of their normal operations, such as the type of mobile device you use, the temporary or persistent unique device identifiers (sometimes called UDID), and information about the way you use the applications. The Apps may also collect certain information you voluntarily provide, such as product information when you scan a bar code, and transactional information, such as when you make a purchase or respond to an offer.
  • Our Apps also collect precise information about the location of your device, such as when you search for a store. You must first provide permission through your device before the application obtains such location.

We may disclose or otherwise make available personal information about you to third party service providers that assist us in the design, development and/or operation of our Apps. We may also work with analytic companies to help us understand how our Apps are being used, such as the frequency and duration of usage. These providers may collect device-specific information, such as a unique device identifier, when you use our Sites or one of the Apps. The device identifier is used to improve services within our Apps such as barcode scanners. Our service providers may not use or disclose personal information for any purpose other than for providing the services on our behalf.

You may at any time opt-out of the collection and of your precise location information:

  • You can stop all collection of information by our Apps easily by uninstalling the Apps. You may use the standard uninstall processes available as part of your mobile device or via the mobile application marketplace or network.
  • You may at any time opt-out from further allowing us to have access to your location data by adjusting the permissions in your mobile device.
  • Even after you opt out, service providers may collect device-specific information (such as a unique device identifier) when you use our Site. However, the Apps will not collect such information.

From Other Sources: We may receive your Personal Information from other sources, such as public databases; joint marketing partners; social media platforms; people with whom you are friends or otherwise connected on social media platforms; and other third parties. For example, if you connect your social media account to your Website account, certain Personal Information from your social media account will be shared with us, which may include Personal Information that is part of your profile or your friends’ profiles. In addition, we may supplement the Personal Information that you provide us and/or the Other Information we collect from you with demographic, social, and other information about you that we receive from other sources. Once we combine data from other sources with your Personal Information collected pursuant to this policy, we apply this policy to the combined data as long as it is combined. However, this Privacy Policy does not apply to the original source or uncombined data

Information Usage and Disclosure:

As permitted by applicable law may use the Personal Information we collect to contact you about our products and services or those of our partners or other third parties from time to time. We do not sell your Personal Information to third parties or mass marketers. For example, we will not sell to another company your name or email address. Unless you consent to the disclosure of your Personal Information, only we and our affiliates, our technical consultants, third party auditors and other third parties who make our Sites and/or Apps available, enhance their functionality, or provide associated services and/or who deal with you in delivering content, samples, products, gifts and prizes, have access to this information, and we do not agree to uses of your Personal Information which are inconsistent with this policy

Please note that 7‑Eleven reserves the right to and may disclose Personal Information about you in response to (a) requests from local, state or federal law enforcement officials; (b) any judicial, administrative or similar proceeding or order, such as a subpoena; (c) if required by law; or (d) to investigate suspected fraud, harassment, physical threats, or other violations of any law, rule or regulation, the Site’s or Apps’ rules or policies, or the rights of third parties or to investigate any suspected conduct which we deem improper. Please also note that we do reserve the right to transfer your Personal Information and other information to our successors in business and purchasers of the corresponding Site and/or App assets. If you are from Canada please review the section in this Policy that explains how your Personal Information may be transferred outside of Canada.


Our Sites may pass a "cookie" (a string of information that is sent by a web site to be resident on your system's hard drive, and/or temporarily in your computer's memory blocks). The purpose of a cookie is to tell the web server that you have returned to a particular page, to retain login information or to otherwise remember preferences and enhance your experience on the Sites. We may allow third parties to set cookies through the Sites in order to help us manage and analyze the performance of the Sites. You may set your browser to decline cookies. If you do so, however, you may not be able to fully experience some interactive features of the Sites.


As you use the Internet, a trail of electronic information is left at each web site you visit. This information, which is sometimes referred to as "clickstream data," can be collected and stored by a web site's server. Clickstream data can tell us the type of computer and browsing software you use and the address of the web site from which you linked to the Sites. We may collect and use clickstream data as a form of Aggregate Information to anonymously determine how much time visitors spend on each page of our Sites, how visitors navigate throughout the Sites and how we may tailor our web pages to better meet the needs of visitors. This information will be used to improve our Sites and our services. Any collection or use of clickstream data will be anonymous and aggregate, and will not intentionally contain any Personal Information

Interest Based Advertising:

We may participate in Interest-based and behavioral advertising. This means that you may see advertising on our website tailored to how you engage, browse or shop, or you may see advertising for 7‑Eleven on other websites, applications and social media based on your behavior across websites, applications and social media. We may target ads based on data we have collected, or data provided by third parties alone or in combination with the data we collect ourselves. By using the Sites or the Apps you agree to usage tracking and targeted, behavioral advertising. If you do not wish to have cookies track your usage for these purposes please see the section in this Privacy Policy on disabling cookies or do not use the Sites and the Apps.

Social Networking and Public Forums:

You should be aware that Personal Information which you voluntarily include and transmit online may be viewed collected and used by us and by others, and could be used to personalize your experience. Users of the Sites and Apps are solely responsible for the content of messages they post online including on public forums. These forums include but are not limited to social networking services, chat rooms, bulletin boards, blogs or other publicly accessible forums which may be viewed and used by anyone with access to such forums. Users should be aware that when they voluntarily disclose Personal Information within a public forum that user information may be collected and used by others. The Sites and Apps are unable to control such uses of your Personal Information, and by using such services you assume the risk that the Personal Information provided by you may be viewed, collected and used by third parties.

The Sites allow users the option to log-on or submit information through Facebook, Twitter, and MySpace and other third party social networking websites via a third party website called Gigya. If you provide your social networking username and password through the Gigya portal, depending on your privacy settings, Gigya pulls your information from that social networking website and makes such information available on the applicable Site. The Gigya website database holds a unique reference ID generated by Gigya for each user that logs in and coordinates information to show the last city the user visited on the site. If you choose to log on to the Sites through Gigya or such third party social networking websites, your Personal Information is subject to the applicable social networking website and your current privacy setting on such social networking website. This information (including without limitation, your name, photographs, geographic location and any status update or text that you provide) may be displayed on the applicable Site as part of the Site’s experience while you are logged on. The Sites have no control over the content or privacy policies of the Gigya website or third party social networking sites. If you choose to log on to a website through Gigya or a third party social networking website, 7‑Eleven is not responsible or liable for the privacy practices or content of Gigya or such websites.


Our Sites and Apps, as well as those of our affiliates and third parties, are intended for general audiences. We implement appropriate screening measures to ensure that the content on our Sites and Apps is directed to a general audience.

Use of the Services:

Links to Third Party Sites:

Our Sites and Apps may contain links to other web sites, including our affiliated or co-branded web sites. Other web sites may also reference or link to our Sites or Apps. These other web sites are not controlled by 7‑Eleven. We encourage our users to be aware when they leave our Sites or Apps to read the privacy policies of each and every web site that collects personally identifiable information. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other web sites or mobile applications. Visiting these other web sites is at your own risk. Please note that if you use the "Share" function available from the Sites or any App, that will lead you to a separate web site or service governed by another party’s privacy policy and terms.


7‑Eleven will not be liable for disclosures of your Personal Information due to errors in transmission or unauthorized acts of third parties. We have undertaken commercially reasonable efforts to prevent unauthorized Internet access to visitor data retained in our servers, however, due to the inherent open nature of the Internet, 7‑Eleven cannot ensure or warrant the security of any information you transmit to us or any information provided online, and you do so at your own risk. Users must accept all risks associated with any data transmission, including the risk that their Personal Information may be intercepted in transit.

Policy Modifications/Opt-Out:

We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. However, if at any time in the future we plan to use Personal Information in a way that materially differs from this policy, we will post such changes here. Your continued use of the Service following the posting of any changes to this policy means you accept such changes. Please check this page periodically for changes to this Privacy Policy.

Communications with 7‑Eleven:

We want to communicate with you in ways you want to hear from us. Examples include email text messages, newsletters, special offers, and new product announcements. We use the following standards for marketing communications:

  • We will not contact you via phone or text message without your express consent (obtained as indicated below) (opt-in).
  • We will not disclose your personal information to third parties for marketing purposes without your consent (opt-in).
  • o As permitted by applicable law we use an opt-out standard for all other communications (meaning we will conduct the activity unless you tell us not to). If the law requires your express consent for us to send all other communication to you, we will not send such communication unless we have that express consent.

You can update or change your preferences for marketing materials at any time by opting out as described below.

Any communication or material you transmit to us by email or otherwise, including any data, questions, comments, suggestions, or the like is, and will be treated as, non-confidential and non-proprietary. Except to the extent expressly covered by this policy, anything you transmit or post may be used by us for any purpose, including but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, you expressly agree that we are free to use any ideas, concepts, know-how, or techniques contained in any communication you send to us without compensation and for any purpose whatsoever, including but not limited to, developing, manufacturing and marketing products and services using such information.

Obtaining Your Consent for Communications:

  • Your consent to receive communications can be obtained via email, text message, from the Sites, telephone key press or voice recording.
  • Your consent is not required as a condition for purchasing goods or services.
  • By giving your consent you are confirming that you are over the age of 13.
  • By giving your consent please be aware that you are allowing 7‑Eleven to contact you via telephone calls or text messages using automated technology to the telephone number associated with the device from which you provide such consent.

Opt Out:

To the extent that you are receiving marketing communications from the Sites and/or Apps you have the option to unsubscribe or opt-out of future communications. You may unsubscribe or opt-out of future messages as follows

  • If you no longer wish to receive texts you may text the word “STOP
  • If you no longer wish to receive emails you may click on the hyperlink titled “Unsubscribe” at the bottom of any marketing related email sent to you by 7‑Eleven, and then follow the directions to unsubscribe from email.
  • If you no longer wish to receive marketing communications on the App, uninstall the App.

Additionally, requests to opt out of any marketing use your Personal Information can be sent to us at webmaster@7‑11.com or support@slurpeenation.com, as appropriate, and we will process your request within any time period required by law. We are not responsible for removing your Personal Information from the lists of any third party who has previously been provided your information in accordance with this policy.

Contact Us:

If you have any questions, comments or concerns about our Privacy Policy, you may contact us at the following address:

7‑Eleven, Inc.
Attn: Webmaster
P.O. Box 711
Dallas, TX 75221-0711

7‑Eleven, Inc.
Attn: Slurpee.com
P.O. Box 711
Dallas, TX 75221-0711


Your California Privacy Rights:

This Privacy Policy describes how we share information collected via our Sites or Apps for marketing purposes. The Policy and rights apply to all customers, including California residents:

  • We share information with others outside of 7‑Eleven for marketing purposes only if we have your consent as provided herein (opt-in). See Information Usage and 7‑Eleven Communications.
  • We may also share information with other businesses within our corporate family. See Information Usage.

Please contact us with any questions, or to request a list of third parties to whom we may disclose information for marketing purposes and the categories of information we may disclose, via the Contact Us section above.

United States of America:

Our Sites and Apps are maintained in the United States of America. By using the Sites and/or the Apps, you authorize the export of Personal Information to the USA and its storage and use as specified in this policy.


If you are a resident of Canada and you use the Sites and/or the Apps, your Personal Information may be stored or accessed outside of Canada, including by our affiliated companies or by third party service providers. This means that your Personal Information will be subject to the laws of the jurisdiction in which it is stored or accessed including the access rights of the government of that jurisdiction. If you do not wish for your Personal Information to be stored or accessed outside of Canada you have the option of not using the Sites or the Apps. If you have questions about storage of your personal information outside of Canada please contact us as set forth above in the Contact Us section. .

Effective Date:

This privacy policy is effective and was last updated on March 3rd, 2015.