Brands with Heart logo

Introduce your emerging brand during 7‑Eleven's virtual showcase October 21-22, 2020

Our third annual Brands with Heart event is evolving, and this year we’re going virtual! We’re eager to learn about your emerging brand and invite you to apply early. Introduce your brand to 7‑Eleven buyers and decision makers through the application below.

Applications are now closed. Come back next year for your chance to showcase your emerging brands with 7‑Eleven. Thank you to all the brands who submitted an application for the 2020 Brands W/❤.

2020 Agenda

October 21st    
11:00am – 11:15am Kickoff
11:15am – 11:45am Keynote, Jack Stout, SVP Merchandising and Demand Chain
12:00pm – 2:30pm Interactive Workshops
Session 1: Route to Market in the C-store Channel
Session 2: What does Success look like in 7-Eleven
October 22nd    
11:00am – 4:00pm Virtual 1:1 "Speed" Meetings:
7-Eleven Merchants will set up and request these meetings directly within platform with the brands
2:00pm – 4:00pm Merchants Office Hours:
Brands to have access to Merchants in a "drop in" environment
24/7 from 10/21 – 11/21 Virtual Booth Visits
7-Eleven attendees can "walk the show" on their own

Highlights From 2019

Highlights from 2018


Application Process and General Information

Date: October 21 and 22, 2020
Location: Virtual Event

View the agenda here!

We want to attract the widest range of new and innovative products, therefore we are keeping this event free to participants. All accepted brands will be asked to ship samples. Since the event is virtual this year, there are no travel or accommodation expenses.

The goal of this event is to introduce new and exciting brands to 7-Eleven. This is likely your first interaction with 7-Eleven Inc and we want you to take advantage of this opportunity to showcase your brand to the organization and leadership. This is not a selling show, it is a networking and educational event.

Yes. All brands must complete the application on this website. Applications will be reviewed on a rolling basis.  Apply here!

The application deadline is October 1, 2020.

All applicants will be notified via email on or before October 9, 2020 of their application status. If you are not contacted by then, please email for more information.

All applications will be considered. We know brands are innovating from year to year – whether that’s new flavors or line extensions – so we encourage brands to reapply.

Up to 3 brand representatives will be permitted to attend the virtual event.

Founders, C-level executives, and VP of Sales are the recommended attendees.

Samplers include the emerging brands team, merchants/buyers, logistics, field operations and select Franchisees.