Monday, Sep 11, 2017
7‑Eleven® Adds 15 Chef-Inspired, Restaurant Quality, Locally Made Meals to Answer Changing Dining Trends
(*and breakfast and lunch)
IRVING, TEXAS (Sept. 11, 2017) – As more Americans turn to at-home recipe kits and restaurants’ prepared foods to go, 7‑Eleven, Inc. is turning up the heat on its prepared-food program with 15 new locally made, chef-inspired, heat-and-eat meals. These convenient restaurant-quality meal solutions were created with inspiration from Italian, homestyle, Asian, and Mexican recipes.
To find the entrees at participating North Texas 7‑Eleven® stores, customers need look no further than a life-size cardboard cutout of Dallas Cowboys Dak Prescott, who says he is “pumped” about the new locally made meals in radio spots running on digital stations. For a limited time, coupons for a free locally made meal will be available on the 7‑Eleven website and through digital advertising on Facebook, YouTube, TubeMogul, Pandora and TuneIn.
Prepared in local kitchens and delivered daily to participating 7‑Eleven stores in select markets, these on-the-go options for breakfast, lunch and dinner will be available in the refrigerated case beginning Sept. 11. Meals can be heated at the store for immediate consumption or taken to-go. Suggested retail price ranges from $3.99 to $4.99.
Here is what’s new on the 7‑Eleven menu (selections and prices may vary by store):
Breakfast Bowls (launching Sept. 25):
“With these chef-inspired entrees, 7‑Eleven can provide busy individuals and families with a delicious, premium-quality, whole-meal solution in one stop,” said Kelly Buckley, 7‑Eleven vice president of fresh food innovation. “You can add a salad, beverage and dessert. The creamy mac and cheese is particularly kid-friendly and pairs well with chicken tenders and a cup of fresh-cut fruit. We want to take the hassle out of meal time with a variety of options and without giving up quality. There is something for everyone.”
When developing new recipes for its fresh-foods menu, 7‑Eleven benchmarks the ingredients and flavor profiles against restaurant-quality offerings. The new entrees and bowls are prepared in local kitchens using premium-quality ingredients and delivered daily to stores.
According to an NPD Study, almost two-thirds of consumers surveyed said they buy premade meals at least once a week. That’s the same number of people who say they plan dinner within an hour of eating. 7‑Eleven offers a convenient solution to that dilemma. The locally made meals add to 7‑Eleven’s growing prepared-food offerings, which now stand at more than 300 items.
In addition to the locally made meals, 7‑Eleven stores’ growing menu includes grab-and-go cheeseburgers and breaded-chicken sandwiches, pizza slices and whole pizzas, chicken tenders and wings. Hungry customers can create a high-quality, custom meal of their favorite foods by adding fresh-cut fruit, chip-and-dip combos, salads and hundreds of beverage choices rather than settling for the cookie-cutter fries-and-drink combo offered by most fast-food restaurants.
“Dining occasions are evolving from traditional meals and mealtimes,” Buckley said. “Younger demographic groups, in particular, are constantly snacking throughout the day vs. eating three traditional meals. As a 24-hour operator, 7‑Eleven has a wide variety of hot and fresh foods that can be purchased and eaten any time.”
Buckley and the 7‑Eleven fresh-food-innovation team has responded to these changes with a menu that appeals to round-the-clock dining needs. In addition to great taste, high quality and value, special emphasis is put on portability, as well as fresh and healthy options.
“7‑Eleven has always been a hot spot for snacks and drinks,” Buckley said. “Now, whatever you’re craving for breakfast, lunch, dinner or a snack, 7‑Eleven has it. If someone wants a breakfast bowl for dinner, we’ve got it. If you want pizza and fruit or a burger and a protein snack pack, you don’t have to go to two places to get it. Hearty, healthy, heavy or light – our mission is to have a selection of delicious foods at all hours of the day.”
For more information on locally made meals at 7‑Eleven, visit https://www.7‑Eleven.com/eat-drink/locally-made-meals.
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.