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Wednesday, Jan 8, 2020

7-Eleven® Gets Personal with Breakfast Pizza

Press Release

For people who love pizza for breakfast or breakfast anytime, 7‑Eleven, Inc. has introduced a personal-size breakfast pizza, great as either a hearty snack or meal and available morning, noon and night. Hot and ready-to-eat, the portable breakfast pizza has a suggested retail price of $2 and is available at participating 7‑Eleven® stores.

Convenience Giant Introduces One of the Only Personal Size Pizza with Biscuit Crust on the Market

IRVING, TEXAS (Jan. 8, 2019) – For people who love pizza for breakfast or breakfast anytime, 7‑Eleven, Inc. has introduced a personal-size breakfast pizza, great as either a hearty snack or meal and available morning, noon and night. Hot and ready-to-eat, the portable breakfast pizza has a suggested retail price of $2 and is available at participating 7‑Eleven® stores.

The 5-inch breakfast pizza is one of the only personal breakfast pizzas on the market and has a flaky biscuit crust topped with creamy white gravy, scrambled eggs, sausage crumbles, bacon, ham, and a blend of mozzarella and cheddar cheese. This hearty, hot breakfast option is available in the hot foods case at the front counter of participating 7‑Eleven stores during the morning hours and can be prepared on request at other times.

7‑Eleven stores carry a wide variety of breakfast food for the millions of morning shoppers who visit its stores every day, most of which are available 24/7. In addition to the new breakfast pizza, they range from breakfast sandwiches and burritos; fresh-made-daily pastries, muffins and donuts; yogurt and fruit parfaits; fresh cut fruit; and protein and breakfast bars.

“7‑Eleven stores’ busiest time of day is right in the heart of traditional breakfast hours, and people are hungry,” said Robin Murphy, 7‑Eleven fresh foods product director. “We took our busiest time of day and (one of) our customers’ favorite hot foods – pizza – to create what we think will become a breakfast favorite that is delicious and easy to eat on the go.”

More than 90 percent of consumers say they love or like pizza, making it America’s No. 1 favorite food. Put the two together, and it’s no surprise that breakfast versions of pizza are one of the fastest-growing, up 54 percent over the past four years. 

As the traditional three-meal schedule gives way to some combination of meals and snacks, all-day breakfast is a trend that shows no sign of going away. Some breakfast foods are landing on lunch and dinner menus and even anchoring entire restaurant concepts.

Two out of three 7‑Eleven customers grab a beverage – hot or cold – as part of their morning stop. Fresh-brewed coffee is available all day long on the hot beverage bar along with cappuccino and hot chocolate. The retailer also offers its own 7-Select® private brand line of cold-pressed USDA organic juice blends and single juices, which have become top-sellers in the vault.

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