On demand delivery
On-demand delivery was launched in 2015 with the San Francisco-based technology company Postmates. For shoppers at select stores in San Francisco and Austin, an assortment of 7‑Eleven hot foods, snacks, cold beverages and other convenience items were just an app tap away.
As Postmates expanded its delivery areas, new partnerships were established, including a strategic relationship with tech start-up DoorDash. In addition to delivery, the DoorDash deal includes in-store marketing, local promos and special Convenience Packs, which are basically common product groupings that make shopping at 7‑Eleven even more convenient.
A deal was also made with Tapingo, a mobile commerce app for college campuses. Now 7‑Eleven on-demand is available to the generation that redefines convenience. These digital natives are accustomed to ordering what they want with their smartphones, and the Tapingo partnership makes it easier than ever to reach this influential demographic.