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Chill this Summer with Dollar Deals on Iced Coffee at 7-Eleven
7-Eleven® + $1 x 10 Wednesdays = Sweet #Awesummer Relief

Dallas (June 26, 2014) – Summer just got even more #Awesummer at most U.S. 7-Eleven® stores with the addition of Wednesday dollar deals on the retailer’s popular Chillers Iced Coffee caffeinated cold beverage treat. Every Wednesday until Labor Day – that’s 10 days – 7-Eleven will offer its medium iced coffee drink for $1.

What: $1 deal on 7-Eleven Chillers Iced Coffee
When: All day, every Wednesday from June 26 through Aug. 28
Where: Participating U.S. 7-Eleven stores
Why: Just another way 7-Eleven is making Summer 2013 even more “Awesummer”

7-Eleven iced coffee provides an indulgent, afternoon beverage treat and a refreshing alternative to hot coffee on warm summer mornings,” said Nancy Smith, 7-Eleven merchandising vice president for fresh foods and proprietary beverages. “And, on Wednesdays this summer, they just might taste a little sweeter.

7-Eleven customers pour the cold, latte-style drink over ice. Chillers Iced Coffee is available in most stores next to Slurpee® and Big Gulp® self-serve, cold and thirst-quenching beverages. French Vanilla and Mocha flavors are in most stores, although Hazelnut and Colombian may be available in some regions.

“Our recent study of iced-coffee customers shows Chillers Iced Coffee fans really love the convenience of pouring their own iced-coffee treat,” Smith added. “They told us that the rich, creamy flavor helps create a relaxing moment in their daily routine.

She said, “Customers responded so positively to the $1 coffee Wednesdays last winter on hot coffee drinks that middle-of-the-week offers seem to resonate with our guests. So, we are giving them something really cool to drink at a great value on Wednesdays.”

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas,7-Eleven operates, franchises or licenses more than 10,100 7-Eleven® stores in North America. Globally, 7-Eleven has some 50,700 stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine’s 2011 list of Top Franchises for the Money; #3 spot on Entrepreneur magazine’s Franchise 500 list for 2012, #3 in Forbes magazine’s Top 20 Franchises to Start; #2 in Franchise Times Top 200 Franchise Companies. 7-Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World's Top 10 Most Innovative Companies in Retail” and among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans Magazine. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

CONTACT:
Margaret Chabris
7-Eleven, Inc.
972-828-7285
margaret.chabris@7-11.com

 
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