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7-Eleven Begins Wilson Farms Conversion; Upgrades Existing Stores
Nine change banners this year; 10 7-Eleven outlets to be refreshed

Buffalo (Oct. 13, 2011) – Contractors are refurbishing; new signs are rising, and Slurpee machines are moving in as 7-Eleven, Inc. undertakes the first of many equipment upgrades at Wilson Farms stores in Western New York, converting them to the 7-Eleven banner.

Starting this month, the world’s largest convenience retailer is changing the brand and operation of nine Wilson Farms stores as a result of its acquisition of Wilson Farms Inc. and its 188 stores in New York last June. Seven already have been converted with most Wilson Farm locations to be rebranded next year.

Coinciding with these changes, 7-Eleven will invest in upgrading 10 of its existing stores in the Buffalo area this year. The specific costs for the conversions and upgrades are not disclosed.

7-Eleven is making a significant, multi-million-dollar investment in Western New York and has recommitted to serving the convenience needs of area residents,” said Mark Senay, 7-Eleven operations director and a Buffalo native and resident. “Our intent is to provide the best of both Wilson Farms and 7-Eleven stores for the benefit of our guests.”

Senay said Wilson Farms shoppers will still find the traditional grocery fill-in products, produce and f’real smoothies in the converted stores where these products were already offered. But they now can buy 7-Eleven’s proprietary Slurpee® and Big Gulp® beverages, and grill foods, like Big Bite® hot dogs, taquitos and rollers. New coffee bars also are being installed with urns that maintain perfect temperatures.

Wilson Farm stores converting to 7–Eleven outlets will continue operating while undergoing changes.

The updated 7-Eleven stores will sport proprietary equipment for new coffee bars and fresh foods and will be treated to some repainting and power cleaning.

Both the updated 7-Eleven stores and converted Wilson Farms locations will have fresh foods – salads, fruit and sandwiches, and fresh bakery items delivered seven days a week. These stores also will start selling 7-Eleven’s hot foods -- pizza, chicken wings and chicken tenders -- later this year.

Three of the initial Wilson Farms that are converting will be run as company-operated training stores for the 120 Wilson Farms store personnel who will be managing and staffing newly converted locations.

“We have a comprehensive training program that covers everything from guest relations to the proprietary technology we use in the store, from brewing great coffee that’s always fresh to providing fresh foods every day,” Senay said. “What the Wilson Farms employees are really excited about is our 7-Eleven retail information system and retailer initiative approach that allow store personnel to know item-by-item what’s selling and to determine what they should order each day to satisfy the ever-changing needs of their own store’s customers.”

Companies supporting the daily delivery of fresh foods for 7-Eleven and converted Wilson Farms stores include Pine Hill Coffee Company and J. Mills Distributing Co. Inc., both of Orchard Park.

7-Eleven purchased Wilson Farms, Inc. and its assets from the WFI Group, led by Bruckmann, Rosser, Sherrill & Co., a private-equity firm, and the Nanula Family, which together managed the stores from 2005 to this past June.

Wilson Farms Stores – First Conversions

Training Store Locations:

  1. 533 Niagara St., Tonawanda – recently converted to 7-Eleven
  2. 1100 Southwestern Blvd., West Seneca - recently converted to 7-Eleven
  3. 755 Dick Road, Cheektowaga

Other Wilson Farms Locations to Convert This Year:

  1. 95 South Transit Road, Lockport - recently converted to 7-Eleven
  2. 741 Kenmore Road, Buffalo - recently converted to 7-Eleven
  3. 8109 Niagara Falls Blvd, Niagara Falls - recently converted to 7-Eleven
  4. 889 Beach Road, Cheektowaga
  5. 4938 William St., Lancaster – recently converted to 7-Eleven
  6. 5589 Transit Road, East Amherst - recently converted to 7-Eleven Oct. 10

7-Eleven Locations to be Updated in 2011

  1. 840 Maple, Williamsville
  2. 749 Sheridan Dr., Tonawanda
  3. 437 Davison Rd., Lockport
  4. 3550 Genesee St., Cheektowaga
  5. 2058 Delaware Ave., Buffalo
  6. 150 French Rd., Cheektowaga
  7. 2970 Union Rd., Cheektowaga
  8. 4340 S. Buffalo Rd., Orchard Park
  9. 6802 Buffalo Ave., Niagara Falls
  10. 7185 Boston State Rd., Hamburg

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,800 7-Eleven® stores in North America. Globally, there are approximately 43,300 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine’s 2011 list of Top Franchises for the Money; #4 spot on Entrepreneur magazine’s Franchise 500 list for 2009, #3 in Forbes magazine’s Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

Contact:
Margaret Chabris
margaret.chabris@7-11.com

 
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