Coldest Drinks on Earth + The Hottest Show on Earth = Cool KISS Cups at 7-Eleven®
Dr Pepper® Partnership Brings Together Iconic American Band and 7-Eleven

KISS (www.KISSonline.com), the legendary American rock band is currently wowing standing-room-only crowds across North America with The Hottest Show on Earth tour. Now 7-Eleven® customers will be wowed with four collectible Super Big Gulps courtesy of Dr Pepper, each bearing the likeness of one of the KISS band members – Paul Stanley, Gene Simmons, Tommy Thayer and Eric Singer. The cups are available in participating U.S. 7-Eleven stores this September through the band’s partnership with Dr Pepper.

“KISS has a huge following, and the legendary rockers’ appeal cuts across generations,” said 7-Eleven vice president and CMO Rita Bargerhuff. “For 7-Eleven to provide these special cups in September while the band is on its concert tour will be a bonus for baby boomer, Gen X and millennial fans.”

Each of the sleek, black cups features an individual close-up of a band member in signature black and white make-up. Ross von Rosenberg, art director at TPN, part of the FreshWorks consortium of agencies serving 7-Eleven, spoke of the style he used to create the new cups, “I used metallic ink and rock-and-roll style graphics to emphasize the heavy metal aspect of these cups and make KISS appear larger than life. And really, I just wanted them to look as awesome as a face-melting KISS guitar solo sounds.”

The availability of collectible KISS’ cups at 7-Eleven, Inc. is the latest in a long line of the band’s highly successful ventures with Dr Pepper, including the popular Dr Pepper Cherry "Dr Love" and memorable Super Bowl XLIV Dr Pepper Cherry "Dr Love - Little KISS" television commercial spots.

"KISS, Dr Pepper and 7-Eleven are all icons of American pop culture, so this is a dream team with unlimited power” said Gene Simmons.

Paul Stanley added, “We are fired up to continue our successful relationship with Dr Pepper and partner with 7-Eleven to give their customers and the KISS Army across America a cold drink in a cool collectible.”

The Hottest Show on Earth tour, produced by Live Nation, will trek through a mix of arenas and amphitheaters across North America. KISS is giving back to the United States Armed Forces by donating one dollar from each ticket sold to benefit the Wounded Warrior Care Project (www.projectaugusta.org).

The KISS concerts also are a great family value this summer. Up to four kids (under 14 years of age) get in free with the purchase of one adult lawn ticket.*

For complete ticket and tour information for The Hottest Show on Earth tour, visit www.KISSonline.com and www.LiveNation.com.

About KISS
KISS, the legendary American rock band formed in New York City in 1972, is one of the most influential bands in the history of rock and roll. Their career milestones are staggering. KISS is one of America's top gold-record champions who recorded 37 albums over 36 years and has sold more than 80 million albums worldwide. Over thirty years of record-breaking tours around the globe include high-profile appearances at Super Bowl XXXIII, the 2002 Winter Olympics in Salt Lake City, the 2005 Rockin' The Corps concert dedicated to our troops in Iraq and Afghanistan, and, most recently, the 2009 finale of American Idol that boasted 30 million viewers.

The KISS legacy continues to grow generation after generation. The unparalleled devotion and loyalty of the KISS Army to the "Hottest Band in the World" is a striking testament to the band's unbreakable bond with its fans. In 2009, KISS was nominated for induction into the Rock and Roll Hall of Fame. Sonic Boom, KISS’ first album in 11 years and produced by Paul Stanley, is available exclusively at Wal-Mart, Walmart.com and Sam’s Club. For additional information on KISS, visit www.KISSonline.com.

About 7-Eleven, Inc.
7-Eleven®, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven® operates franchises or licenses more than 8,200 7-Eleven® stores in North America. Globally, 7-Eleven® operates franchises or licenses close to 38,500 stores in 16 countries. During 2009, 7-Eleven® stores worldwide generated total sales of more than $58.9 billion. 7-Eleven® has been honored by a number of companies and organizations recently. Accolades include: #3 spot on Entrepreneur magazine’s Franchise 500 list for 2009, #3 in Forbes magazine’s Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, #3 in Store Growth by Convenience Store News, #2 in Franchise Times Top 200 Franchise Companies and #29 among Top 100 Chains in Food Service. In addition, Hispanic Magazine’s named 7-Eleven® in its Hispanic Corporate Top 100 Companies that provides the most opportunities to Hispanics. 7-Eleven® recently was selected by three diversity publications as a company offering the best career and franchisee opportunities. 7-Eleven® is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven®.com.

About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information on Dr Pepper, visit www.drpepper.com or www.drpeppersnapple.com.

For 7-Eleven:
Margaret Chabris
7-Eleven, Inc.
972-828-7285
margaret.chabris@7-11.com

For KISS:
Liam Collopy
Executive Vice President
Multi Award-Winning Publicist
Bulldog Awards for Excellence in Media Relations and Publicity
2010 & 2006 Winner: ‘Arts & Entertainment Campaign of the Year’
LCO - Levine Communications Office
1180 S. Beverly Dr. Third Floor
Los Angeles, CA 90035
E: lcollopy@LCOonline.com
T: 310.300.0950 x 232 / F: 310.300.0951
www.LCOonline.com
 

*Kids under 14 get in free on the lawn with the purchase of an adult lawn ticket. Up to four children per valid adult (21 and over) lawn ticket. Valid for Live Nation amphitheatres with lawns only. Subject to availability and capacity restrictions.