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7-Eleven®’s Game Day Light Scores a Gold Medal in International Beer Competition

7-Eleven®’s Game Day Light Scores a Gold Medal in International Beer Competition

Game Day Light, a proprietary beer created for 7-Eleven, Inc., scored way above par at the 2010 U.S. Open Beer Championships, bringing home a gold medal in the American Light beer category.

The national beer competition, the only one to include professional breweries and award-winning home brewers, was held earlier this month in Atlanta. More than 700 beers in 50 different categories were submitted. Brewers from around the world, including ones from Canada, Belgium, Germany, England and Brazil, competed in the prestigious contest.

Game Day Light was awarded the top honor in its category July 4.

Comparable in taste and quality to the top-selling national brand beers, Game Day Light and its sister brand, Game Day Ice, come in two package sizes – 24-ounce singles and a 12-pack of 12-ounce cans. Suggested retail price is between $6.99 and $8.99 for a 12-pack, and $1.49 and $1.89 for a single. Prices vary based on distribution costs and state and local alcohol beverage taxes.

Brewed by City Brewery In LaCrosse, Wisc., with the highest quality malts and hops, Game Day Light (110 calories per 12 ounces, 3.9 percent alcohol by volume) has a clean, crisp taste with a smooth malt finish while the hops flavor is bolder in Game Day Ice (155 calories per 12 ounces, 5.5 percent alcohol by volume).

7-Eleven, the third largest beer retailer in the U.S., saw an opportunity to fill a niche. After scoring huge successes across multiple store categories with dozens of other value-priced, high quality, private-label products sold under its 7-Select brand, the 7-Eleven merchandising team determined that creating premium-quality alcoholic beverages at value prices was a logical next step.

7-Eleven introduced the two brews in April 2010 as the retailer’s new store-brand premium lager beer. Currently, both beers are available at 3,876 7-Eleven stores in 19 states.

Below are the number of stores and states where Game Day Light and Ice can be purchased. Game Day Light Beer

Game Day Light Beer
State # Stores Selling
AZ 78
CA 1,194
CT 9
FL 591
IL 236
MA 11
ME 11
MI 121
MO 59
NC 6
NH 23
NV 207
NY 309
OH 9
OR 124
VA 659
VT 3
WA 204
WV 22

Competing beers were judged in more than 50 different beer style categories. For information on the U.S. Open Beer Championship and category winners, visit: http://www.usopenbeer.com/.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses close to 8,200 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 38,000 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #3 spot on Entrepreneur magazine’s Franchise 500 list for 2009, #3 in Forbes magazine’s Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, #3 in Store Growth by Convenience Store News, #2 in Franchise Times Top 200 Franchise Companies and #29 among Top 100 Chains in Food Service. In addition, Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven recently was selected by three diversity publications as a company offering the best career and franchisee opportunities. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. In addition, the company received the 2009 Shopper-Centric Marketing Innovation from Symphony IRI and the 2010 Retailer of the Year award from PL Buyer because of the company's private-label brand program. Find out more online at www.7-Eleven.com.

Contact:
Margaret Chabris
margaret.chabris@7-11.com

 
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