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So Many Prizes, So Little Time

So Many Prizes, So Little Time
7-Eleven® Slurpee® Nation Offers Daily Prizes, Sweepstakes in ‘Access 45’ Promotion Featuring EA and Ubisoft® Games

DALLAS (Oct. 20, 2010) – 7-Eleven, Inc.’s Slurpee® Nation members currently have a chance to acquire a new prize each day from two of the biggest videogame publishers – Electronic Arts Inc. (EA) and Ubisoft. 7-Eleven® stores’ latest national campaign is called Access 45 and coincides with the upcoming releases of major game titles – Medal of Honor™, EA SPORTS™ MMA and Need for Speed™ World by EA; and Ubisoft’s Assassin’s Creed® Brotherhood, which releases on Nov. 16 in North America. Prizes range from exclusive in-game items, codes and downloads to all-expense-paid trips. In addition, there are collector’s edition game consoles, videogames, T-shirts, posters, Oakley sunglasses, figurines and autographed posters. Prizes can be redeemed with Slurpee Nation rewards points through Nov. 14.

Specific information on daily prizes and sweepstakes will remain a secret until it appears in the Slurpee Nation rewards catalog at 12:01 a.m. CST every day of the campaign. Featured items will be removed upon selling out or at 11:59 p.m. the same day, whichever comes first. Tweets will be sent out on @Slurpee twitter to keep followers up to date on prize status and availability.

The biggest prizes are two trips that will be awarded through a sweepstakes contest. The value of each trip is estimated between $2,700 and $3,000. The two sweepstakes trips are:

  • Trip for two to a Strikeforce mixed martial arts event of the winner’s choice, which includes round-trip airfare, hotel, ground transportation, event tickets and $100 per diem per person for expenses
  • Trip for two to Montreal, Canada, to visit Ubisoft’s biggest development studio and meet the game designers behind Assassin’s Creed Brotherhood, which includes round-trip airfare, hotel, ground transportation and $100 per diem per person for expenses

To enter the daily Access 45 contest, Slurpee-lovers must redeem Slurpee Nation rewards points at www.slurpee.com. Each day’s contest is different – both the prizes and the rules, from reverse auctions to first-come, first-win to sweepstakes for the two trips. The number of points required is determined by the prize value – from two to 1,000 points. All Slurpee cups are imprinted with a point value and code that can be entered on the Slurpee website. Rules for the sweepstakes will be posted on www.slurpee.com on the days the sweepstakes take place.

“With 45 different contests in as many days, Access 45 promises to be one of the most action-packed, consumer-oriented Slurpee promotions ever,” said Rita Bargerhuff, 7-Eleven vice president and chief marketing officer. “Each day brings something different, and we think that daily element of surprise will be fun for gamers.”

No Slurpee promotion is complete without cups, and 7-Eleven created three 32-oz.lenticular cups for the Access 45 promotion. Each of these premium beverage containers features one of the three most anticipated games of the fall – EA SPORTS MMA and Medal of Honor, and Ubisoft’s Assassin’s Creed Brotherhood. And, each cup has a special code imprinted inside worth five Slurpee Nation Reward points.

“Slurpee fans are passionate about gaming, and the Access 45 daily contest is a great way for us to attract gamers with really cool prizes,” said Christopher Erb, senior director of partnership marketing for EA SPORTS. “EA has built its brand on great game experiences, and this promotion fits directly with our desire to connect and engage consumers in fun and unexpected ways.”

“Assassin’s Creed Brotherhood fans have a unique opportunity to win a range of exclusive prizes from Ubisoft by simply collecting Slurpee reward points,” said Jeff Dandurand, associate director of promotions at Ubisoft. “Slurpee enthusiasts will get a chance to win items such as a PlayStation 3 console with a Assassin’s Creed Brotherhood autographed skin, a collector’s item Assassin’s Creed jack-in-the-box, and the grand prize of a trip to Montreal to meet the team that created this entertaining action-adventure game.”

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,200 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses close to 38,800 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #3 spot on Entrepreneur magazine’s Franchise 500 list for 2009, #3 in Forbes magazine’s Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, #3 in Store Growth by Convenience Store News, #2 in Franchise Times Top 200 Franchise Companies and #29 among Top 100 Chains in Food Service. In addition, Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven recently was selected by three diversity publications as a company offering the best career and franchisee opportunities. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. In addition, the company received the 2009 Shopper-Centric Marketing Innovation from Symphony IRI and the 2010 Retailer of the Year award from PL Buyer because of the company's private-label brand program. Find out more online at www.7-Eleven.com.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA MobileTM and POGOTM. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. EA, EA SPORTS, EA Mobile, Pogo, Need for Speed and Medal of Honor are trademarks of Electronic Arts Inc.

About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009-10 fiscal year Ubisoft generated sales of € 871 million. To learn more, please visit www.ubisoftgroup.com.  Assassin’s Creed® Brotherhood © 2010 Ubisoft Entertainment. All Rights Reserved. Assassin’s Creed, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.

Contact:
Margaret Chabris
margaret.chabris@7-11.com

 
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