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Part of 7-Eleven’s new foodservice program for the Dallas-Fort Worth area

7-Eleven® Offers Hot Foods Menu
D-FW Area Stores Heat It Up with Specially Designed
High-Speed Oven

DALLAS (Oct. 22, 2009) – Fresh food sales are heating up at select Dallas-Fort Worth-area 7-Eleven® stores with the introduction of a hot foods menu that includes a variety of foods heated in seconds in the store … in a specially designed high-speed oven. Approximately 115 stores located in Dallas, Tarrant, Collin, Denton and Rockwall counties* are introducing an expanded menu, part of a national rollout to 7-Eleven stores across the country.

The expansion of the foodservice menu began late last year and already is enjoying delicious results. Participating stores are seeing fresh food sales as much as double after hot foods are added, a testament to consumer acceptance and the quality of the product.

The core menu includes Four Cheese and Pepperoni Pizza (sold whole or by the slice), all-white-meat Chicken Tenders, three varieties of Chicken Wings (spicy, breaded Wing Zings, Asian-style Dragon Wings and Barbecue), Breakfast Sausage, Egg and Cheese Quesadillas and Hash-Brown potatoes. Additional items vary by region. Prices range from 79 cents for two hash browns to $2.99 for three chicken wings and $9.99 for a large pizza. Tailgate party packs that include pizza and wings will be introduced in October.

“Customers want food that is fast, fresh, high quality and portable,” said Mike Hansen, 7-Eleven fresh foods manager responsible for the hot foods launch in the company’s Central Division, which includes Texas, Colorado, Arizona, Nevada and Utah. “7-Eleven can deliver food hot and fresh, 24 hours a day.”

Before a 7-Eleven store can begin offering hot foods, new equipment must be installed. The centerpiece is a high-speed TurboChef Oven that combines radiant heat, microwave and convection cooking methods to deliver a traditional baked product 12 times faster than a conventional oven. That translates to a high-quality, oven-baked pizza in just 90 seconds or a plate of chicken wings in under three minutes. Other equipment in the food preparation area includes a heated display case, under-counter refrigerator, freezer and storage units, and a large freezer in the backroom.

“Taste testing with consumers proved the products to be a big hit,” Hansen said. “This product is not reheated in a microwave but, instead, actually oven-baked like a pizzeria. The TurboChef Oven can practically bake a pizza to order as fast as it takes to select some groceries, ring up the sale and make change.”

“Introducing the new, expanded hot menu is meeting customer demand for hot foods making 7-Eleven a convenient choice for a meal or snack,” said Kathy Hasty, 7-Eleven senior director for hot foods.

Busy Americans are looking for quick, convenient meal solutions, whether it is a breakfast sandwich and coffee while commuting to work, an on-the-run lunch or a quick meal after soccer practice or before evening meetings, homework and favorite TV shows.  Sampling events at participating stores will offer customers a trial before they buy.

“We are reaching out to offer hungry consumers with a wider selection of fast and easy dining options, as well as making them affordable and portable,” Hasty said. “People are watching their dollars and looking for value more than ever, but they still have busy lives and need convenience. 7-Eleven’s new served-hot foods are an attractive alternative to traditional hot-food retailers.”

The nation’s leading convenience retailer has expanded its fresh foods selection in recent years to include more varieties of cool sandwiches, breakfast sandwiches, lighter fare, salads, fresh fruit and veggie trays, grilled items and fresh bakery goods.

*7-Eleven stores introducing the new hot foods items are in the following cities: Dallas, Fort Worth, Arlington, Plano, Frisco, McKinney, Fairview, Richardson, Garland, Mesquite, Rowlett, Rockwall, Wylie, Denton, Lewisville, Little Elm, Coppell, Irving, Grand Prairie, DeSoto, Southlake, Roanoke and University Park.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses approximately 7,800 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,600 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion. For 15 consecutive years 7-Eleven has been listed among Hispanic Magazine’s Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions, and its Business Conversion Program. Find out more online at www.7-Eleven.com.

Contact:
Margaret Chabris
margaret.chabris@7-11.com

 

 
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