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An Iconic History
From its start in 1927 to serving the first Slurpee® drink to opening thousands of stores around the world each year, 7-Eleven, Inc. has achieved a number of milestones and many accomplishments. Here is an overview:

1927 The Southland Ice Company is founded in Oak Cliff, Texas
Tote’m stores introduced
1928 Tote’m stores begin selling gasoline
1946 7-Eleven® store name introduced because the stores are open 7 a.m. until 11 p.m.
1949 “Owl & Rooster” television commercial introduced: first for a convenience store chain
1952 100th store opening in Texas
1954 First store opened outside of Texas in Florida
1958 First cold weather store opened in the Northeast (Virginia)
1960 500th store opening
1963 1,000th store opening in Midland Texas
7-Eleven purchases Speedee Mart in California and enters into franchising
First 24-hour operation introduced (Austin, Texas and Las Vegas, Nev.)
1964 Coffee-to-go introduced in Long Island, N.Y.
1966 Slurpee® semi-frozen carbonated beverage introduced
1968 First domestic area license signed with Garb-Ko, Inc. of Saginaw, Michigan
1969 “Oh Thank Heaven for 7-Eleven” campaign introduced
First Canadian store opened in Calgary
1971 First $1,000,000,000 sales year
First store opens in Mexico
First entry into the European market (England & Scotland)
Self-serve gasoline introduced
1974 First store opens in Japan
1979 First $1,000,000,000 sales quarter
1980 7-Eleven International opens 1,000th store
1984 Super Big Gulp® drink is introduced (44-ounce fountain soft drink)
ATMs introduced to convenience stores
7-Eleven International opens 2,500th store
1988 Big Bite® hot dogs with Oscar Mayer® wieners (proprietary brand) introduced
7-Eleven International opens 5,000th store
1991 Revitalization of 7-Eleven begins
1993 7-Eleven International opens 7,500th store
1994 Deli Central™ introduced (proprietary sandwiches)
World Ovens® pastry introduced (proprietary bakery items)
1995 Company opens its 15,000th store
1996 7-Eleven Mexico celebrates its 25th Anniversary
7-Eleven International opens 10,000th store
1997 Café Select® coffees introduced
Retail Information System rollout begins
1998 Café Cooler™ introduced (proprietary frozen cappuccino)
Financial Services Centers called Vcom® kiosks introduced
1999 The Southland Corporation changes name to 7-Eleven, Inc.
Früt Cooler™ introduced (proprietary, low-fat and smoothie-like fruit drink)
7-Eleven International opens 12,500th store
2000 20,000th store opens in Tokyo
7-Eleven International opens its 15,000th store
7-Eleven is re-listed on the New York Stock Exchange
2001 Vcom® kiosks, the next generation of financial service centers, is introduced in Texas and Florida
7-Eleven raises more than $2 million for the Red Cross to assist victims of the September 11 terrorist attacks
Store of the Future Lab opens in Plano, Texas
2002 7-Eleven achieves $10,000,000,000 in revenue
7-Eleven celebrates its 75th Anniversary
First sugar-free Slurpee drink introduced nationally
Slurp & Gulp Introduced
7-Eleven Australia celebrates its 25th Anniversary
7-Eleven begins rollout of Vcom financial services kiosks in 1,000 of its 7-Eleven stores in the United States
2003 7-Eleven International opens its 20,000th store
Seven-Eleven Japan observes 30th anniversary as 7-Eleven's first overseas licensee
7-Eleven introduces its first proprietary import beer - Santiago
7-Eleven offers its own stored value card called the 7-Eleven Convenience Card in the United States
Company opens its 25,000th store – celebration noting milestone held in July at a downtown Chicago store grand opening
2004 7-Eleven offers Atkins and other controlled-carbohydrates products
7-Eleven launches new online vendor/supplier application process in March
7-Eleven introduces new franchise agreement in March
7-Eleven sells Cityplace headquarters building in April
7-Eleven opens stores in Beijing, China in April
7-Eleven becomes first retailer to offer its own prepaid wireless program, called 7-Eleven Speak Out™ wireless
2005 7-Eleven re-enters Manhattan after 23-year hiatus
Company launches Stir Crazy -- first soft-serve dairy dessert ready to eat from freezer
7-Eleven launches Pick Smart and Formula 7 in fresh foods
Launches Business Conversion Program to invite well-positioned, independent c-stores/mom & pop operations to become 7-Eleven stores
Colorado and Utah company-operated stores begin converting from company-operated to franchise operations
C.P. Seven-Eleven Co. Ltd. Opens its 3,000th store in Thailand
President Chain Store Corp. opens its 4,000th 7-Eleven store in Taiwan
South China licensee opens 200th store in Guangdong Province
Hong Kong Convenience Stores licensee brings 7-Eleven to Macau
Seven & i Holdings purchases outstanding shares of 7-Eleven, Inc. and takes U.S.-based convenience-store chain private
Joe DePinto named president and CEO of 7-Eleven, Inc.
2006 Company culture shifts to “I C.A.R.E. About People and Teamwork” and Servant Leadership
7-Eleven product featured in Donald Trump’s TV show, The Apprentice
Seven and i Holdings become’s Japan’s largest retailer with purchase of Sogo Co. and Seibu Department stores Ltd.
7-Eleven teams with Blockbuster, Inc. on 20th Century Fox’s X-Men: The Last Stand movie promotion
Acquisition of White Hen Pantry® stores (Chicago and Boston areas); 7-Eleven, Inc.’s presence in Chicagoland doubles
Acquisition of 10 McKee Oil Co. stores in Salt Lake City area
7-Eleven, Inc.’s stores in Texas begin converting from company-operated to franchise operations
Ciabatta sandwiches made with artisan bread are introduced
7-Eleven launches sports marketing/sponsorship program with multiple major league teams in Chicago, Dallas and Miami
Company established Retailer Initiative Department; presents RI Award to UST and BakeFresh suppliers
Norwegian licensee opens the northernmost 7-Eleven store in the world: Trosmø, Norway – Latitude 69o 39’; Longitude 18o 56’
China authorizes 7-Eleven operations in Beijing and Guangdong Province to offer individual store franchise opportunities
7-Eleven, Inc. opens its 30,000th store
7-Eleven Hong Kong celebrates its 25th Anniversary
7-Eleven International opens its 25,000th store
2007 7-Eleven, Inc. moves up from the #9 spot to #4 in Entrepreneur Magazine’s 2007 Franchise 500
7-Eleven announces comprehensive, local sports marketing sponsorship program that includes high-profile teams in major markets – NFL, NBA, MLB, NASCAR venues, IRL Andretti Green team and Extreme Sports
National introduction of first herbal-extract enhanced coffee sold in a cup called Fusion Energy
7-Eleven offers ReVoSTM, a prepaid international phone card that allows unlimited talk time to 42 countries for $19.99 a month
7-Eleven offers franchise opportunities for first time in Dallas-Fort Worth, Temple-Killeen and Austin areas of Texas
Slurpee beverage gets energized with the introduction of Full Throttle Fury Energy Slurpee® drinks enhanced with guarana, ginseng and taurine.
Super cool 3-D lenticular Slurpee beverage cups makes Spider-Man come alive as part of 7-Eleven’s promotion of Spider-Man 3 movie.  Other characters featured on the collectible cups are Venom and Sandman.
The Kwik-E-Mart conversion of 11 U.S. stores and 1 Canadian store plus marketing of Simpsons products in July leading up to The Simpsons Movie captures international attention and becomes the biggest promotion in 7-Eleven’s history.
Advertising Age names 7-Eleven among its Top 50 Ideas award winners.
7-Eleven introduced its proprietary INKED energy drink that targets the tattooed community.
Entrepreneur magazine judges 7-Eleven, Inc. as the No. 1 franchise company in the USA and features the organization in its Dec. 12 edition.
The Wall Street Journal selects 7-Eleven’s Simpsons promo in July as No. 2 among its ranking of U.S.’s best advertising campaigns.
2008 Wine Enthusiast magazine award 7-Eleven stores’ proprietary Sonoma Crest Cellars line of wines a “Best Buy” rating.
The company’s campaign for The Simpsons Movie in 2007 receives honors for integrated marketing excellence, including the Super Reggie from the Promotions Marketing Association and Planet Retail’s International Innovation Award.
Company launches its private-label brand, 7-SelectTM, introducing 32 new products to stores, mostly snacks, chips, candy and cookies.
2009 State-of-the-art and environmentally in-tuned Commissary and Combined Distribution Center serving NYC-area 7-Eleven stores with fresh foods daily opens in Bohemia, N.Y.

7-Eleven becomes promotional partner with more action movies – Blob drinks giant Slurpee beverage in X-Men Origins: Wolverine; post-apocalyptic 7-Eleven store provides brief haven for human resistance in Terminator Salvation movie.

7-Eleven opens 100th Business Conversion Program store – site is Queens Village, N.Y.
Store count exceeds 36,000 worldwide in April.
7-Eleven launches a comprehensive, new website, www.franchise.7-eleven.com, solely devoted to providing information about franchising a 7-Eleven store.
7-Eleven brings Iced Coffee in French Vanilla and Mocha flavors to its stores with a cheeky, new marketing campaign. New refrigerated beverage dispensers deliver the latest state-of-the-art technology for ice coffee enthusiasts at 4,500 U.S. 7-Eleven stores.
7-Eleven announces aggressive growth plan in Southern California that will include more than 100 new stores across the region in the next three years. Also, announced growth plans for Metro New York, Dallas-Fort Worth, Washington, D.C., Baltimore, Northern California and Puget Sound.
7-Eleven collects more than 1.6 million signatures coast to coast in the “Stop Unfair Credit Card Fees” petition drive. 7-Eleven brings eight store operators to Washington, D.C. so they can present the nearly 15,000 petition booklets to their Congressional representative in a Referendum for Congressional action.
7-Eleven raises the bar with a combination of storewide and online promotions of Domo, the fuzzy, brown creature with a trademark enigmatic open-mouth expression and popular on websites like YouTube, Facebook and Flickr.
In an online promotion, 7-Eleven slips into the world of social media with its “Wake Up with a Hot Brazilian,” creating a virtual bar scene with pick-up lines that lead to scoring a free cup of coffee coupon.
7-Eleven adds 15 private-label bakery products including snack cakes, donuts and pastries, to its growing private-label food and non-food items under the 7-Select brand, raising the total of newly introduced products in 2009 to 225.
7-Eleven announces its stores will have one of the nation’s largest in-store, out-of-home digital television networks in the United States and Canada. Some 190 million monthly viewers may see news, weather and interesting information about new products, specials and promotions upon installation completion at end of 2010.
In its first "World-Wine" release, 7-Eleven introduces Yosemite Road Wines on both sides of the globe in 7-Eleven, Inc. and Seven-Eleven Japan stores. Varietals include chardonnay and cabernet sauvignon, developed by The Wine Group in California.
7-Eleven purchases 58-store New England Pantry chain in the greater Boston area. Majority of these White Hen Pantry stores are expected to be converted to 7-Eleven operations by the end of 2010.
Stepping into mobile marketing, 7-Eleven conducts 200-store test in San Diego to learn if customers want items like 7-Eleven proprietary beverage coupons sent to their mobile device.
7-Eleven climbs to No. 3 spot in Entrepreneur Magazine’s 31st Annual Franchise 500, “the first and most comprehensive ranking in the world.” This is the 17th year 7-Eleven has been named in the top 10.
2010 7-Eleven launches first-ever, charity-focused coffee campaign called 7-Eleven® Coffee Cup With A Cause that aims to donate more than $2 million to charities. Throughout the year, limited-edition 20-oz. coffee cups designed by entertainment and sports celebrities were sold with proceeds benefiting the featured celebrity’s charity of choice.
Appearing on The Oprah Show, 7-Eleven President and CEO Joe DePinto talks about CEOs recognizing unsung heroes working on the frontlines in the CBS-TV show, Undercover Boss. He awards Igor Finkler with a franchise fee-free store in Richardson, Texas.
7-Eleven and Joe DePinto are featured on a one-hour CBS-TV program, Undercover Boss. Going undercover as "Danny," Joe finds several employees who make 7-Eleven a better company and supports them in realizing some of their dreams.
In a new relationship, 7-Eleven stores and PayNearMe, the company formerly known as Kwedit, offer online gamers a safe and convenient way to buy virtual goods and digital content without using credit or debit cards in a “Play Now. Pay Later™” plan at more than 5,800 U.S. 7-Eleven stores. Expanded services also include custom messages on customer receipts for other purchased items like transportation tickets.
The first “green” 7-Eleven store opens in DeLand, Fla. The store features U.S. Green Business Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) elements. Also, the environmentally friendly design brings the store savings in energy costs.
7-Eleven stores start off the Slurpee drink season with an IRON MAN 2 promotion giving away a “Live Like a Billionaire” prize.
7-Eleven introduces the first proprietary, value-priced premium lager beer to the store-brand lineup. Called Game Day, the new brew brought home a gold medal in the American Light Beer category at the 2010 U.S. Open Beer Championships.
The broadest product promotion in 7-Eleven history and Zynga®’s first retail partnership offer exclusive FarmvilleTM, Mafia WarsTM and YovilleTM products in-store and virtual gifts. The online games were available at nearly 7,000 7-Eleven stores in the United States and Canada.
7-Eleven Slurpee Nation™ rewards program offers daily prizes, sweepstakes in “Access 45” promotion featuring two of the biggest videogame publishers – EA (Entertainment Arts) and Ubisoft® Games.
7-Eleven brings Slurpee drinks to the people after President Barack Obama jokingly told a Bloomberg News reporter he might serve a Slurpee beverage during a meeting with incoming House Speaker, Ohio Rep. John Boehner. 7-Eleven offers to install Slurpee drink machines in their offices and host a Slurpee Summit. Slurpee beverage sampling trucks left Dallas and traveled to Washington, D.C., sharing the delicious drink along the way in 14 cities. While there was no presidential or congressional participation, the company held a Slurpee Summit complete with “Purple for the People” Slurpee drinks and live entertainment in D.C.
7-Eleven adds Cherrywood Cellars to its line-up of proprietary wines for legal, millennial-aged consumers. The mid-tier-priced wine ($7.99-$8.99 per bottle) is available in three varietals – chardonnay, cabernet sauvignon and merlot.
7-Eleven signs agreement to acquire 183 Florida locations from ExxonMobil and continues aggressive store growth.
The Slurpee beverage goes mobile with the launch of the iconic drink’s iPhone and Android App. The Slurpee drink application makes it easy to find 7-Eleven stores and provides driving directions. Slurpee drink fans can also log which Slurpee beverage flavors they find at each store for other fans to view through the app and to enter Slurpee Nation reward codes, browse and purchase items.
7-Eleven places second among the 2010 top 10 franchise systems in Franchise Times’ annual ranking of the leading 200 systems, and fourth in Entrepreneur Magazine's Top 500 franchise companies.
2011 7-Eleven is named one of the Top 100 Military-Friendly Employers, a list published annually by G.I. Jobs magazine, and is the only food retailer included. The company ranked third among all retailers on the list.
7-Eleven stores replace ExxonMobil convenience outlets for seven Illinois Tollway Oases locations, taking responsibility for the Oases sites, including 13 Mobile fuel stations, convenience stores and car washes.
7-Eleven celebrates 40,000th store-opening milestone with event in Dallas, its hometown and the birthplace of convenience retailing.
7-Eleven and the National Coalition of Associations of 7-Eleven Franchisees partner with some of their top U.S. suppliers to raise money for Hire Heroes USA (HHUSA), a nonprofit organization offering transition and job assistance to returning veterans of Operations Iraqi Freedom and Enduring Freedom. A portion from the sale of specially-marked products purchased at participating 7-Eleven stores was donated to HHUSA – more than $300,000.
The new Slurpee MixMaker cup lets fans mix and match Slurpee drink flavors in the refillable, dual-chamber cup with split-valve straws to create a cool concoction of liquid art. In conjunction with the unique promotion, the MixMaker Summer Concert Series was held in several major U.S. cities.
7-Eleven offers one of its most unusual and most expensive prizes ever – a trip to space – as part of its month-long promotion with Paramount Pictures’ film Super 8. Not only were there special prizes and a 1970s retro look at the stores, 7-Eleven distributed more than 21,000 prizes and used social media platforms like Foursquare for sweepstakes entries.
From March to June, the company raised more than $40 million in donations from an international fund-raising effort to benefit victims devastated by the March 11, 2011, earthquake and tsunami in Japan. The campaign included canister contributions, donations from the National Coalition of Associations of 7-Eleven Franchisees, 7-Eleven suppliers, individual franchisees and company employees.
7-Eleven introduced the convenience retailer’s first proprietary pinot grigio wine, VitAlma, in its California, Oregon, Washington and Florida stores. The wine is produced and bottled in the Lombardy region of Northern Italy for 7-Eleven stores.
7-Eleven and Cinemark USA, Inc. partner to bring Slurpee drinks to the movies at 32 select Cinemark theaters in Dallas, Houston and Portland, marking the first time Slurpee beverages have been sold at outlets other than a 7-Eleven store, with the exception of a test at a Dallas sports arena.
As of July 2011, there were 35,000 7-Eleven stores operating internationally, outside the United States.
7-Eleven was named No. 2 on Forbes magazine’s 2011 list of Top Franchises for the Money.
7-Eleven gives away five million Slurpee drinks, the most in its history, to celebrate its 84th birthday on July 11.
7-Eleven completes its fastest store renovation ever and upgrades more than 1,000 stores on the East Coast as part of a campaign to present a consistent and fresh guest experience in each of its stores with revamped coffee bars, hot-foods equipment and, in some cases, updated store interiors and parking lots. The construction schedule called for 60 stores to be renovated each week and became somewhat of a logistical marvel to complete in four months.
7-Eleven signs agreement with ExxonMobil to acquire 51 North Texas locations and continues its accelerated store growth, making 2011 one of the biggest years for store growth in the company's history.
7-Eleven Australia opens its 500th store
7-Eleven, Inc. president and CEO Joe DePinto is named Retail Leader of the Year by convenience store trade publication CSP at a sold-out event in Chicago, Oct. 2.
Saving time and money, cash-paying customers benefit from a new 7-Eleven partnership with Greyhound and PayNearMe. In the first-of-its-kind program, Greyhound customers can quickly reserve a ticket online, take advantage of the exclusive online discounts and pay for the ticket with cash at their neighborhood 7-Eleven store.
For Entrepreneur magazine's 2012 Franchise 500 Ranking, 7-Eleven grabbed the No. 3 spot -- the highest attained by a convenience store brand.
2012 7-Eleven ranks no. 2 on AllBusiness’s Top 5 Franchises for 2012. AllBusiness considers these top franchises as the “best of the best.”
Forbes magazine researched the top, established franchise names to select the top 20 franchises for the money selecting 7-Eleven as the no. 2 franchise company.
7-Eleven acquires 55 Sam’s Mart Stores in the Carolinas and continues to accelerate its growth on the East Coast.
Retail Information Systems News (RIS) recognized 7-Eleven as an original retailing pioneer in “10 Retailers That Shook the World-Part 2”
7-Eleven partners with Six Flags Entertainment Corporation so Slurpee drink fans can now enjoy their favorite frozen beverage at all 11 Six Flags U.S. theme parks, marking the first time in history the beverage has been widely distributed outside 7-Eleven retail stores.
7-Eleven offers first Slurpee-branded, sugar-free frozen beverage available at participating 7-Eleven stores. The Slurpee Lite™ Fanta Sugar-Free Mango flavored Slurpee beverage has 50 percent fewer calories than a traditional Slurpee® drink. It also was the launch of a new platform of Slurpee Lite flavors.
7-Eleven continues accelerated growth with the acquisition of 23 Texas convenience stores from Strasburger Enterprises, bringing the number of 7-Eleven, Inc. operated and franchised stores in Texas to 570.
7-Eleven acquires 18 Open Pantry convenience store locations in Wisconsin, primarily in the greater Milwaukee and Madison markets.
The company opens its first kosher grill at a 7-Eleven store in the small New York hamlet of Monsey. The dedicated kosher grill and condiments bar are separate from the store’s regular roller grill.
The company purchases San Antonio-based TETCO, Inc. with assets including company-operated convenience stores in Utah and the Dallas-Fort Worth, Austin and San Antonio areas of Texas plus fuel distribution to TETCO’s wholesale-distributors.
7-Eleven acquires 76 West Virginia-area locations from its licensee, Prima Marketing Retailer, continuing the company’s accelerated store growth.
The new Slurpee® Slurp4Good fund-raising program in San Diego-area stores kicks off and raises money for Operation Homefront, a national nonprofit agency assisting military families with seven to 11 cents donated from the purchase of a cup of coffee.
7-Eleven launches Feeding America canister campaign to coincide with Hunger Action month through the end of the year at participating 7-Eleven stores.
With a gift of $300,000 to Safer Dallas Better Dallas, 7-Eleven helps the Dallas Police Department with the purchase of necessary tools to fight crime and unveils a $40 million investment for an in-store, crime-fighting initiative, installing high-quality camera systems in its stores across the country so law enforcement can review the coverage remotely.
7-Eleven continues to grow with two acquisitions, EZ Energy USA, Inc. and Handee Marts, Inc., acquiring 125 store locations in Ohio, Pennsylvania, Maryland and West Virginia.
7-Election™ coffee-cup poll correctly calls the U.S. election for the fourth time. 7-Election results showed 59 percent of the 7-Eleven caffeinated electorate selecting the blue cup for President Barack Obama over 41 percent selecting the red cup for the Republican challenger, Mitt Romney.
7-Eleven purchases 12 Fast Track stores and continues expansion in North Carolina. The company plans to open 970 new 7-Eleven locations in the United States and Canada in 2012.
2013 7-Eleven, Inc. acquires 143 new Speedy Stop and Tigermarket retail locations in the San Antonio area, and gasoline distribution to approximately 150 dealer-operated sites.
7-Eleven continues delivering high-quality roasted coffee at a value price with the launch of its latest, darkest roast coffee, Brazilian Dark Roast, which is the retailer’s richest, most full-bodied coffee to date. The Brazilian Dark Roast is made from 100 percent Arabica beans and then roasted dark to create a rich taste.
7-Eleven, Inc. leases and to rebrand 19 convenience store sites from Lehigh Gas Partners in the Cleveland market, specifically in Cuyahoga and Lorain counties. Lehigh Gas Partners will continue to be responsible for the retail-fuel business.
7-Eleven invites users to help develop future features of its new smartphone application (app) with Idea Hub, where people can share ideas about how to build onto the app’s basic platform and add service that would enhance its usefulness. The 7-Eleven® app can be downloaded at the iPhone App Store and Google Play for Android and originally launched with a store-location finder, mobile coupons and news on store events and specials. Later this year, the company's app was launched on the Microsoft Version 8 platform.
The world’s largest convenience retailer achieved record store growth in 2012 and passed the 50,000-store mark in the first quarter of 2013. 7-Eleven added close to 5,000 stores worldwide, including just under 1,000 new 7-Eleven stores in the United States and Canada.
A smartphone Yoolotto application launches first in Texas, partnering exclusively with 7-Eleven® stores, offering coupons and other deals for lottery ticketholders. The application (app) for iOS and Android devices is the first and only app that stores and tracks lotto tickets, delivering real-time drawing results so players never miss out on a winning ticket.
7-Eleven expands its presence in South Carolina with the acquisition of 46 locations in that state from CB Mart, Inc.
#Awesummer Summer Slurpee Days promotion and summer celebration began over Memorial Day weekend for the first time with free offers and Slurpee flavors through 7-Eleven’s smartphone app.
Answering the consumers’ 24-hour need for small-portioned foods, snacks and mini-meals, 7-Eleven’s menu evolves with bits, bites and snacks including new Corn Dog Bites, Mozzarella Sticks and Chicken Chipotle Go-Go Taquitos®.
Entrepreneur magazine named 7-Eleven No. 1 on its Top 200 Global Franchise Companies list for 2013.
7-Eleven® Partners with Pillsbury® to introduce to its stores a new Pillsbury® Cinnamon Roll, the retailer’s first warm bakery offering and the first Pillsbury-branded fresh-bakery item with a convenience retailer.
CNN TRAVEL International staffers name 7-Eleven as their No. 1 favorite chain in the world for travelers.
New 7-Eleven® snack section offers gourmet, better-for-you selections with dry roasted edamame, organic trail mix, veggie chips, dried fruits and premium nut blends. The assortment includes the company’s 7-Select® private brand along with nationally branded, upscale snacks, some making their debut at a convenience retailer.
 
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