Executive Vice President and Chief Operating Officer
Darren Rebelez, a convenience retailing and restaurant industry veteran, is executive vice president and chief operating officer for 7-Eleven, Inc. 7-Eleven is the world's largest convenience store chain with more than 53,500 stores in 16 countries, of which close to 10,400 are in North America.
After joining 7-Eleven at its Dallas headquarters in 2007 as a senior vice president, Rebelez was in charge of operations for 7-Eleven, Inc.’s U.S. and Canadian stores that then numbered 6,030. He was soon promoted to his current position in early 2009.
The company is becoming fully franchised in the United States, and his responsibilities include the franchising of 7-Eleven’s more than 1,000 remaining company-operated stores in the United States as well as managing and enhancing the company’s relationships with its franchisees.
7-Eleven has an aggressive growth plan, and Rebelez oversees the addition of some 600 stores in 2011 to the approximately 7,600 stores in the U.S. and Canada, plus directing 7-Eleven, Inc.’s facilities, construction and maintenance programs. In addition, he is responsible for information technology, the company’s gasoline business at more than 2,500 stores, asset protection and its business transformation projects.
Before joining 7-Eleven, Rebelez was with ExxonMobil where he supervised franchising for ExxonMobil’s On the Run convenience operation. Additionally, he led that company’s U.S. distributor fuels pricing program and U.S. category management.
His broad experience includes his position as vice president of merchandising leading strategic planning, category management and marketing for Thornton Oil Corporation. Rebelez also was president of the oil and convenience-store company's bakery subsidiary.
Rebelez’s food business and operations experience includes positions at Daka International and Pepsico restaurants. A graduate of the U.S. Military Academy at West Point, he holds a bachelor's degree in engineering and earned an MBA from the University of Houston.
Outside of his work at 7-Eleven, Rebelez serves on the board of directors for Torchmark Corporation.